This sexy little vid was created to promote Guitar Hero 5 and is a spoof of a French music video, Make the Girl Dance, which was very successful in the viral sphere earlier this year (love the French). Want more naked people with strategically places black boxes? Toe Jam, directed by Keith Schofield, is my fav of all three.

I love Zombies. They make me laugh (I own a copy of Sean of the Dead). Here's a great t-shirt to promote the latest installment of Resident Evil. I also love Milla Jovovich as an action hero (Ukrainian girls rock). More info on the super cool t-shirt is here. Scooped from Freddy at advertising/design goodness.

Raise Your Hand is the latest campaign from Wasserman + Partners, Vancouver for WorkSafeBC. The focus of the campaign is to support young workers and to create a young worker movement around worker rights. Rather than create a traditional broadcast campaign, Wasserman + Partners decide to create a movement and an anthem - yes a song. Through brand activation teams they have been busy reaching their target, youths ages 18-15, at summer festivals throughout B.C. At every event there is a branded tent with ambassadors. People are able to get involved in the movement by having their photo taken and a customized button created and by participating in an anthem contest to create karaoke mashup music videos for each event. In addition, there are also buskers located throughout the different events singing the anthem in various musical styles. Their open guitar cases will have Raise Your Hand buttons for people to take, rather than asking for money. View pics of the event team here.

We are really running out of places to put ads, yes? Check out this gross yet effective use of back hair from Rethink, Vancouver for Parissa Wax Strips. Scooped from AdLand (hi Ask!).

I season three of Mad Men starts on August 16th - can't wait. To get you back in the mood, here's a fun little time waster where you can MadMenYourself - create your own character and put yourself in a MadMen scene. Here's mine & I think Pete is looking at my ass. Oh Pete, I hope you didn't blow your head off. Scooped from the Contagious newsletter.

Toronto's Jam3 have created waterlife.nfb.ca, for the award-winning National Film Board documentary Waterlife. Waterlife is the story of the last great supply of fresh drinking water on Earth – the Great Lakes. At waterlife.nfb.ca, Jam3 have taken all the major content and themes from the documentary and by utilizing Flash, Papervision and a truly amazing soundtrack they have created an online experience which tells the story of the extreme state of distress that the Great Lakes are in. A situation which affects the waters that 35 million of us drink every day. Full credits and a Q&A with Jam3 on the creation of the site is here.

I know we've all seen a ton of projections on buildings, but this one is far superior to anything I've ever seen. The use of sound really adds to the experience. Watch it, it's fantastic. Scooped from Computerlove.

I'm a big fan of the HBO show True Blood and I love it's opening title sequence. It's a little sexy, dirty, disgusting, religious, beautiful and creepy all at once. Digital Kitchen created it and it's been nominated for an Emmy for Outstanding Main Title Design. Other nominees are Taking Chance, United States of Tara (I hear the show is great and I have been meaning to check it out), Storymakers and Lie to Me (no video available). Story scooped from Motionographer.

Knight Fever, written, directed and animated by Christopher Minos, is a labour of love that will be premiering at the LA Short Film Festival next week. Christopher worked on it for over two years, in his free time, with some help from Crush, Toronto. Christopher Minos is Crush’s animation director. He has been an animator for 25 years, starting in Sydney Australia, where he worked for Disney, and then in his own animation studio. He was at ILM for seven years, then at CORE working on “The Wild” and then at Crush, Toronto. As you can see in Knight Fever, Christopher has developed a hybrid animation style that is part 2D, part 3D, and has a classic sensibility. Such a great film. Good luck in LA Chris & Crush (wish I could be there). Full credits and a selection of stills are here.

I was having a hard time waking up today until saw this super cool video by Jul & Mat set to Metronomy's On the Motorway. So simple, so vibrant and so much fun. I have to say watching it woke me up and put me in a good mood (not an easy feat). Jul & Mat also have three other videos posted on Vimeo and I think their L'homee 100 têtes is pretty cool too. It says on Vimeo that they are looking for a music video production company. Someone should sign them. Scooped from Fubiz via Facebook.

I love these new Reebok's created by graphic designer and mathematician John Maeda for Reebok. The shoes are based on Maeda's book The Laws of Simplicity. Law 1: Reduce - “the simplest way to achieve simplicity is through thoughtful reduction”. The end result is a tonal metallic silver upper based on the running model, ERS 5000. The shoe is available now at select Reebok dealers. Scooped from Username on Cpluv. 

Wow, here's a beautiful new film for Nike Skateboarding. Some people are saying that it's not streaming properly for them, but it is for me. I love how crisp and bright the film is, the music is so good and I also love how the hero looks a bit like a young skateboarding Adrian Grenier (maybe I just have Entourage on the brain from last night - this season is so good!). Okay, back to this Nike film. Two great cameos - skateboard legend Lance Mountain as one of the cops and Ice Cube. Love Love Love. Not sure who directed or who the agency is. Thanks Tommy, aka son of Birdman, for the tip.

Update: Sorry, I was originally told the wrong director for this. Correction - it was created by Hoffman Brothers via Harvest Films. (BAD Chris).

Now this is what I call fresh fish. Check out the live fish in this outdoor poster from Publicis Frankfurt for Fisch Franke restaurants. But as Mr. Glossy said, "betcha some assholes pounded on the glass." Betcha they did. I think it's very cool though. Scooped from Bestadsontv.com.

As some of you may know, I'm based in Toronto and we've had a garbage strike here for the past 3-4 weeks (who's counting). It didn't bug me at first, but now things are starting to get really messy and smelly. I love that BlogTO has posted some great pics of garbage bins that are stuffed to the rim with great comments based on the ads on them and stuff around them. Enjoy.

My friends over at Legs have been really busy lately creating these spots for Diet Coke via their UK representation Rokkit and Mother London. These 15 spots are for Diet Coke's sponsorship of Ugly Betty in the UK and star a marionette named Eleanor who comes equipped with TNT, power tools, a blow torch, a fuchsia-striped skunk, martial arts moves and a keen sense of style and know how. Where was this doll when I was growing up? You can view a reel of ten of the spots here. Credits and a Q&A with Legs is here and if you'd like more info, Boards did this story on the campaign.

Something about circus and magic shows has always appealed to me. That's probably one of the reasons why I like this new ad, called Magic, from Montreal's Lg2 for Sears Optical. That and it quite clever and nicely art directed. Credits: Creative Director: Luc Du Sault; Copywriter: Nicolas Boisvert; Art Director: Luc Du Sault, Vincent Bernard; Digital Artist: Marc Rivest; Photographer: Benoit Camirand. Scooped from Freddy at advertising/design goodness. I'll miss you tomorrow at Spy in July Freddy.

Here's the latest for Olympus (man I miss my Olympus camera that was stolen in Sri Lanka). To make it 60,000 pictures were shot, 9,600 prints were developed and 1,800 pictures we re-shot. There was no post production. There are quite a few comments on YouTube saying the idea was "stolen" and I know the issue of ad creatives "stealing" ideas from artists and YouTube has been a hot one lately (read this great story on Creative Review). Thoughts? Agency: DSG - The Viral Company; Producer: BigFish Fimproduction; Directed by: Flo&Pete from Filmlounge.

Down about the recession? Whether you are or aren't, here's a catchy-tune and an uplifting spot for VW directed by Biscuit's Noam Murro. Agency is DDB, London. Full credits are here (kisses to Elana).

Creative animation collective Mainframe have created a trio of weird as F short films to promote the launch of Tomas - the debut novel from Ministry of Sound founder James Palumbo. Check out Champagne Jungle, Cocks Away and Hank and prepare to be aroused/disturbed/amused in various measure according to your own particular issues and proclivities.
That's all. Bye for now Glossyites.

Posted by Fuzzy

Man, U2 look pretty good in this new spot for BlackBerry. They are aging really well, no? Agency is ARC, Chicago, directed by Partizan's Alex Courtes with visual effects by my friends at MassMarket. Full credits are here.

What's not to love? Agency is BETC Euro RSCG and it's directed by Partizan Midi Minuit's Michael Gracey. There's a making of here and more info on it here.

I know this spot broke ages ago (weeks is ages in adland, no?), but I loved it from the moment I saw it. My silly personal reason for loving it is a little canary I once had named Bonaparte, who is a dead ringer for the star in this spot. The point of this post is that I was really happy to see that Motionographer got in touch with Andy McLeod, who directed the spot, and got him to go into detail about working with birds, six identical ones were used, and miniatures. Check out the Q&A here. RIP Bonaparte. You were a good bird.

Toronto's Head Gear Animation and Due North Communications have just completed three 3D cinema spots for Dairy Farmers of Canada. The spots are currently playing in Cineplex theatres throughout Ontario and the Maritime Provinces along with the trailers before screenings of Ice Age 3D. I wish you could watch 3D on your computer. You can view the 3 spots non-3D here. Full credits and more info on the campaign is here. The 3D spots are a follow-up to Head Gear's award winning Milk Dots campaign, which consisted of over 100 spots (yes, over 100 - not a typo), with Due North.

To create this sexy new US cinema spot for Axe Instinct, Blacklist's againstallodds were given a piece of leather and a print campaign and were told bring it to life. They began production with a photo shoot with real actors and the leather laid out on a flat bed and took moving references with naked models to show how the body moves and the leather reacts to different light setups. Full credits, more info from againstallodds on the production and a selection of stills are here.

Here's the latest from Crush and Sons and Daughters director Steve Gordon for Hellmann's via Ogilvy, Toronto. This full length spot, which just made me hungry, lives on eatrealeatlocal.ca (there is a shorter version for TV) and aims to raise awareness of Canada's Real Food Movement urging Canadians to buy Canadian. As someone who gets really annoyed by the lack of Canadian produce in supermarkets, example - a few weeks ago I noticed the chives at Loblaws were from Israel, I appreciate the site and the information on it. I also discovered that there is a farmer's market every Thursday about 10 blocks from my house - who knew. And who knew that they'd have amazing homemade apple/cherry/peach/raspberries pies. Yum. One thing that bugged me a bit about the site is that I had to search through a bunch of Toronto farmer's markets to find the one near me. Searching via post code would be great. Full credits and some background on the spot from Crush's Gary Thomas is here.

Also in today's Promax/BDA newsletter, mentioned below, is a "take-away" from the recent Promax/BDA conference in NYC - "Design Shops You Won't Be Able to Afford Next Year". As per below, Universal Everything is one of them along with Blacklist's Dvein (also featured in the Saatchi & Saatchi New Director's Showcase in Cannes) and Salt.

Universal Everything has posted some great new idents for MTV on Vimeo. Love Mr. Fuzzy. Found via the Promax/BDA newsletter.

Okay, sorry for the lack of posts over the past couple of weeks. Cannes was manic and then, as mentioned below, I was lucky enough to take a mini-holiday to de-Cannes in Provence. I arrived back in Toronto on Friday and am back at work so I'll be updating regularly again. Some pics from my five glorious days in Cotignac, France are posted here. Sorry for the date stamp on them - not my camera as I stupidly lost mine in Cannes (while sober). Thanks again to Mr. Glossy's (& my) friend Steve for putting me up in the amazing villa.

This is interesting. Turkish Airlines set up a sort of online treasure hunt in order to find a digital agency for their next project. A number of Turkish agencies received a 2 page “treasure map,” which looked like a simple mind map with the keyword “thybrief” at the center and the most important social media sites linked around. They then had to go to the sites to put the clues together and then work on their pitches for the client. I'm interested to see how this story progresses. More info is here.

I'm allergic to anything with fur - including those so called hypo-allergenic dogs. So although I can not personally relate to these ads for the San Francisco SPCA, I love the message and I love that they used famous comic book animals. Scooped from Communication Arts. Agency is Glass McClure.