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| Posted September 29 2008 |
| Are you are dirty driver? |
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Wasserman + Partners’ latest integrated campaign for ICBC features a fictional support group of eight “Dirty Drivers” whose bad driving habits cost them money and hurt the environment. The goal of the campaign to educate people about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions. Three of the TV spots can be viewed here. More films, a dirty driver quiz and smart driving tips can be found on Drive Smart. Save Green. The campaign was headed-up by Wasserman + Partners' newly appointed CD Liam Greenlaw who also directed the campaign. Full credits are here.
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| Posted September 25 2008 |
| Dexter magazine spoofs |
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For those of you who check out glossy regularly, you'll know I am a huge fan of the TV show Dexter. For those of you who don't, this is probably my 5th post on the show and its marketing. I love Dexter and equally love its marketing. This new print campaign, based on magazine cover spoofs, to promote the shows third season is no exception. See all nine execution here. Images scooped from Trend Hunter.
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| Posted September 25 2008 |
| Woodhands: I Wasn’t Made For Fighting |
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Spy's Asif Mian has made this great video for Woodhands' latest “I Wasn’t Made For Fighting" (love the song). Watch it here. More info on the production, that used hairspray and fishing wire, is posted here. Thanks to Stephanie for the tip.
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| Posted September 24 2008 |
| I like flatulent humor |
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I admit it, I think farts are funny (no I'm not a 12-year old boy). So, of course, I like this new spot from Toy, New York for Extended Stay Hotels directed by Biscuit's Noam Murro. I'm so happy that no natural sound was used in the spot -- that would have been overkill. Watch "So Relaxed" with full credits here.
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| Posted September 23 2008 |
| The Chanel Experience |
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Chanel went all out, as one would expect, for the launch of their new perfume, ‘Eau première’. The event was staged at a private Parisian apartment. Chanel recruited acclaimed set, window and interior designer Jean-Marc Gady to create an experiential event for guests, a "scenography" tasked with bringing the new fragrance and the heritage of the brand to life. Gady has created spaces for the likes of Louis Vuitton, Moet & Chandon and Apple. View pics here. Scooped from TheCoolHunter.
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| Posted September 22 2008 |
| Best Global Brands 2008 |
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Interbrand has released there 2008 list of the top 100 global brands. USA brands Coke, IBM and Microsoft top the list. View the list here. Read the pres release about Interbrand and this list here.
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| Posted September 22 2008 |
| D&AD Online Annual |
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The 2008 D&AD annual is now online for everyone to view, but only for 30 days after which time it'll only be accessible to D&AD members. London-based design agency KentLyons created the site. Scooped from Creativity.
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| Posted September 18 2008 |
| Arte en Construccion |
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Crush, Toronto and Blok Design, Mexico City have created this beautiful opening title sequence for Arte en Construccion, an arts program examining the creative process of leading visual artists in Mexico. "It’s a show that seeks to understand the mechanics of creativity. We wanted to build on that theme for the opening title sequence," says Crush CD Gary Thomas. Watch it here. Full credits and more info on the project are posted here.
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| Posted September 15 2008 |
| The Getty: Heads |
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Here's a new spot to promote (it just started airing today) directed by Sleeper Films' Peter Martin via M&C Saatchi, Los Angeles. Watch "Heads" here. Full credits and some background info from Peter Martin is posted here.
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| Posted September 15 2008 |
| IdN |
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I received the most recent, and my first, copy of IdN magazine today and I have to say it's a feast for the senses. If you are not familiar with it, check it out here.
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| Posted September 12 2008 |
| Ringan's epic spot for Hovis |
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Ringan Ledwidge's epic spot for Hovis (bread) has just broke (at the time of this post it was up on YouTube for just 15 minutes). "Go on Lad" is being hailed as the biggest job of his career to date and it also times in at 122 seconds - to mark the 122 years of the Hovis brand. The spot was shot over six days in Liverpool and over 800 extras were involved. It's scheduled to air tonight at 8:45pm GMT during Coronation Street. Read more about the spot in Shots or in The Independent. Watch it here on YouTube. Agency is MCBD, London and full credits are here.
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| Posted September 10 2008 |
| In Memory of Nagi Noda |
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It is with great sadness that I pass on this news. This past Sunday the super talented Japanese artist, designer and director Nagi Noda passed away. I have been a fan of her work since I first saw her amazing spot for Franc franc Small Love Stories. It's so good that I cried the first time I saw it and to this day it's one of my favourite ads. She's probably best known for this Coke spot which is a reprise of this video she did for Yuki. You can view all her amazing work here (love her hair hats and paper bag design). This is such a great loss to our industry. Please join me and light a candle or some incense in her memory (Japanese tradition). There is a lovely story here from someone who was lucky enough to have met her. My deepest sympathies go out to all those who knew her. Rest in peace Nagi.
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| Posted September 09 2008 |
| Dexter's Funhouse |
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I know I posted something on Dexter just last week, but I love Dexter and here is a brand new trailer for season three - I hope it doesn't jump the shark. It's directed by Norry Niven of Stone Core Films, Dallas. Scooped from shots.
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| Posted September 08 2008 |
| Cadbury Remix |
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On Friday, night during Big Brother, Cadbury released its follow ups to Gorilla and Truck. The Gorilla Remix is to the music of Bonnie Tyler. The Truck Remix replaces the music of Queen with Bon Jovi's Livin' on a Prayer. The full story on these two spots and their release is here. Full credits for both spots is here.
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| Posted September 05 2008 |
| Dexter's Psycho Therapy |
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Ralph has built a new game called Dexter's Psycho Therapy to promote the release season two of Dexter on DVD (love Dexter). The quick game involves an inkblot test that tells you how much of a killer instinct you have. Apparently I have 0% which makes me extra creepy (I had a massage last night, I'm relaxed). Thanks to Lee for the tip and this attention grabbing still.
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| Posted September 04 2008 |
| Crush Autumn Montage |
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Crush has just completed an Autumn montage of their latest and greatest. They have also just signed to Hollywood-based Zoo as a directorial collective. Zoo is the company who reps director James Frost who just completed the Radiohead House of Cards video. Congrats Crush.
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| Posted September 02 2008 |
| Old Robots |
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Speaking of hip and knee replacement (see below), here is a new print campaign for Duracell out of Ogilvy, Johannesburg. Observation - aren't these types of toy robots the windup kind that don't use batteries? Hummm......View three executions here. Scooped from cpluv via i believe in advertising.
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| Posted September 02 2008 |
| Psyop - Smith & Nephew |
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Okay, this is a spot for hip and knee replacement, but Psyop makes it cool. Really. Agency is Ogilvy New York. Directed by Psyop's Eben Mears and Mate Steinforth. Full credits.
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| Posted September 01 2008 |
| Super Crazy Alive |
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Need a little diversion to ease into the week? Look no further than Super Crazy Alive for Five Alive created by Leo Burnett Toronto. It has some great games including one called "Sink the Dink" (no lie) and it was fun to check out. One complaint though - I tried to download one one the ringtones, "Voodoo bone", to my iPhone and it didn't work. The link that was sent to my phone opened to a site that looked like it should be a wap deck, but was just html code. Boo.
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| Posted September 01 2008 |
| Go Miniman Go |
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This fun spot (I watched it two times back to back) and this site have been created to celebrate the Lego Miniman's 30th Birthday. The Go Miniman Go spot was created by The Ebeling Group's Lobo. Thanks to Motionographer for posting this gloriously huge video file.
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