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glossy is creativity and advertising. This site is both weblog and online portfolio.
 
 
 
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September
 
Posted September 29 2008
Are you are dirty driver?
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Are you are dirty driver?
Wasserman + Partners’ latest integrated campaign for ICBC features a fictional support group of eight “Dirty Drivers” whose bad driving habits cost them money and hurt the environment. The goal of the campaign to educate people about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions. Three of the TV spots can be viewed here. More films, a dirty driver quiz and smart driving tips can be found on Drive Smart. Save Green. The campaign was headed-up by Wasserman + Partners' newly appointed CD Liam Greenlaw who also directed the campaign. Full credits are here.
 
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Posted September 26 2008
Vintage Airline Ads
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Vintage Airline Ads
Oh how the times have changed. Take a moment to check out Travel + Leisure's collection of 10 funny vintage airline commercials. The best ones, I think, are the Clio award winning first one, the forth that encourages men to bring their wives along, the air striptease in five is hilarious (go Canada!), the 80's power couple in seven and the Miami Go Go in ten. Scooped from AdFreak.
 
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Posted September 25 2008
Dexter magazine spoofs
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Dexter magazine spoofs
For those of you who check out glossy regularly, you'll know I am a huge fan of the TV show Dexter. For those of you who don't, this is probably my 5th post on the show and its marketing. I love Dexter and equally love its marketing. This new print campaign, based on magazine cover spoofs, to promote the shows third season is no exception. See all nine execution here. Images scooped from Trend Hunter.
 
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Posted September 25 2008
Woodhands: I Wasn’t Made For Fighting
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Woodhands: I Wasn’t Made For Fighting
Spy's Asif Mian has made this great video for  Woodhands' latest “I Wasn’t Made For Fighting" (love the song). Watch it here. More info on the production, that used hairspray and fishing wire, is posted here. Thanks to Stephanie for the tip.
 
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Posted September 25 2008
Diesel SFW XXX
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Diesel SFW XXX
My first reaction to this was "Oh my" - I think I actually said it out loud. Here's the latest from The Viral Factory (loving them lately) for Diesel's worldwide Dirty 30 party. Originally done by SFW Porn, dirty it is. Found on Creativity via Facebook (thanks James).
 
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Posted September 24 2008
New Wii ad shakes it up
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New Wii ad shakes it up
This is so great. Watch it. Scooped from Agency Spy.
 
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Posted September 24 2008
Boards' Kimono Robot
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Boards' Kimono Robot
Boards held their first workshop in LA last week and this is the opening reel crafted by Digit, with original music from Wicked Music. Love the robot. More info on the event is posted here. Next up is the Boards Summit in New York on October 23-24 (I'll be there).
 
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Posted September 24 2008
I like flatulent humor