Head Gear Animation has just completed two follow-up spots to their 2007 campaign for the rebrand of the Detroit Institute of Arts. The two new spots are Son of Hatman and Thinker. "The look is comprised of simple black and white drawings, cel-animated and composited in After Effects and was developed to appeal to a very broad audience...so, sophisticated but not elitist, artful yet droll. Basically, come to the museum to get inspired people!" Says Head Gear director Julian Grey. Watch the 2007 and 2008 spots on the Head Gear site here. Full credits for this year's campaign are here.
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