Played out by LA actors Paul Hungerford (Frank), Beau Billingslea (Lieutentant Quinn) and Dennis Napolitano (tough cop Reliani), the spot was shot on a set built for the film Zodiac, in the heart of LA. The ad was created in house by Specsavers creative team Neil Brush and Simon Bougourd, directed by James Haworth through Another Film Company and filmed by celebrated Bourne-trilogy DoP, Oliver Wood.
 
Specsavers creative, Simon Bougourd, said: “We wanted to give the commercial the authentic look and feel of an American cop movie. Filming the ad on set in LA with Hollywood actors has enabled us to create a miniature film that looks and sounds completely convincing.”
 
Credits:
Project: Autumn Value TV Campaign – “Alibi”
Specsavers Client: Richard Holmes, Marketing Director
Brief: To promote value for money
Airdate: 1st October 2008
Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Copywriter: Simon Bougourd
Art Director: Neil Brush
Planner: In-house
Media Planner: Mediaedge:cia
Media Agency: Gemma Russell
Prod Co: Another Film Company
Director: James Haworth
Prod Co Producer: Justin Edmund-White
DoP: Oliver Wood
Post Production: Prime Focus
Editor: Mark Edinoff @ The Quarry
Audio Post Production: Simon Capes @ Clearcut
Exposure: National TV
 
About: Specsavers Creative is the UK’s most respected in-house advertising department. Producing an average of seven TV campaigns per year, Specsavers Creative breaks the mould of in-house retail advertising by engaging top directing talent like Danny Kleinman and Chris Palmer to wrap the now-famous ‘Should’ve Gone To Specsavers’ message with high production values. Specsavers uses an in-house model for all its advertising to fully exploit the strong relationships gained by working directly with the advertiser. Cannes Lion-winning Specsavers Creative is based in Guernsey where it develops local talent into nationally award-winning creative teams.