Google premiers a first-of-its-kind music video for Radiohead's "House of Cards" conceived and directed by Zoo Films director James Frost.
For the first time ever a music video, Radiohead's "House of Cards", is being premiered by Google. Directed by Hollywood-based Zoo Films director James Frost, the video is also the first to be shot without the use of any cameras and only using lasers and scanners. The video, a making of short documentary and an interactive component where you can manipulate the technology used to create the video is posted at Google.com (http://code.google.com/radiohead).
Zoo Films director James Frost first considered the technologies that were used in the making of this video nine months ago when talking with Aaron Koblin, a data visualizer. "Aaron explained to me that UCLA and Harvard were researching real-time 3D scanning", says Frost. "The fact images were being created with data fascinated me, I thought it would be great to utilize it in a creative way", continues Frost.
Upon realizing that one could scan something in real-time and in 3D using lasers, Frost wanted to find a way to use the technology to make a video. "How can I use this and who might remotely be interested was the first thing that entered my mind", says Frost. "The only band I could think of that would even entertain the idea, because of the experimental values attached, was Radiohead. I sent a proposal to their managers, whom I've known for a longtime, and a few months later I received an email saying Thom Yorke was intrigued and wanted to know more", adds Frost. They then collaborated back and forth and came up with an idea to go along with the technology.
"House of Cards" was shot over two days across Palm Beach County in Florida. "The whole video was a challenge since it's never been done before", says Frost. "We had to go in knowing this was a rather expensive experiment, but we also knew what was capable from the technologies as we''d done enough research to know we would get an image for sure, but exactly what kind of image was still up for debate", adds Frost.
The Geometric system was used to capture Thom Yorke's performance, the female lead's performance, and several close-ups in the party scene. The Velodyne lidar system was used to capture the exterior scenes as well as the wide party shots. "The most challenging part was scanning these images and then not seeing anything for two weeks while the data was processed", says Frost. "I felt utterly helpless, yet excited at the same time, as I had no idea what the images would look like. It was a very tense couple of weeks", says Frost. Once the files were ready, James worked with Nicholas Wayman-Harris of Union Editorial to build the edit.
Frost worked for seven weeks with The Syndicate to develop the look, camera choreography and 3D environments to finish the video. Visual effects supervisor Ben Grossman helped to translate Frost's vision for the vaporization shots and overall aesthetic of the piece. Compositing supervisor Alex Henning worked tirelessly to get the vaporization shots to blend with the data. CG technical director Rodrigo Teixera worked with Frost and editor Nicholas Wayman-Harris to compose all the shots in 3D. Adam Watkins was the CG supervisor and Magdalena Wolf was the visual effects producer who oversaw all the day-to-day running of shots broken down by scene and frame numbers.
To gain a deeper understanding of the technology and processes involved in creating this video, please watch the making of video at Google.com (http://code.google.com/radiohead). On this page you will find the "House of Cards" 3D Viewer that allows you to play and interact with three-dimensional data from the shoot to further understand the technology. Aaron Koblin and Aaron Meyers of Universal Oscillation created the Viewer.
Full credits and a selection of stills are posted here: http://www.glossyinc.com/hoccredits.html
More about James Frost:
London-born James Frost is a commercial and music video director at Zoo Films who has worked with artists such as Coldplay, Norah Jones, Pearl Jam, Kylie Minogue, Radiohead, Interpol and the White Stripes and with brands such as Toshiba, The Gap and the NFL Network. In 2006 James Frost and Mary Fagot launched Zoo's sister company Blip Boutique of which Frost and Fagot are co-creative directors. Blip Boutique is about good ideas. Whether it be a viral campaign, an installation, branded content, or a broadcast spot; the creative is the focus. Most recently, Frost completed a branded content film for The Gap, "Red", for their Sound of Color series and a clip for Interpol's "Rest My Chemistry".